John Mackey, CEO of Whole Foods, has found himself in a bit of a pickle, lately. It was discovered that he was writing under an alias on the Whole Foods blog.
Here’s a good article about the situation and some common sense rules to remember in regard to promoting yourself on blogs:
http://chiefmarketer.com/whole_foods_lies_07172007/
I think I’m going to stop writing that blog post I was working on today under the name “Joe Smith.”
Rob Trecek
Johnson Direct LLC
800-710-2750
The comments expressed are those of the author and do not necessarily reflect the official positions of Johnson Direct, LLC.