Things I Think I Think About Marketing

I think marketing today needs to be measurable.

I think marketing is ever-evolving, yet one thing always seems to be worth investing in … direct mail.

I think marketers need always to present their “real” selves to clients and potential clients … not a false front.

I think “creative” marketers are missing the point … sell the client’s product/service, not your whimsical ideas.

I think marketing is only on the verge of an explosion in “new media,” and we better get prepared for the tsunami if we want to satisfy our clients’ needs.

I think some large marketing firms are too arrogant for their own good, ignoring the best interests and wishes of the client.

I think some small marketing firms need to carve out a niche for themselves, rather than trying to be all things to all people.

I think the best marketing firms are selective about their clients rather than trying to land every piece of business that exists … they look for clients who will respect them as partners.

I think public relations is a highly effective direct response marketing tool.

I think we will continue to see a shake-out of firms that do not measure, track and analyze the work they do.

I think testing is done far too seldom in advertising and marketing.

I think integration is crucial to marketing success today.

I know the positive results measuring your work can have. I think …

Grant Johnson

Johnson Direct LLC

800-710-2750

1 Comment

  1. I’ve been thinking the same thing about clients’ wishes getting lost when overbearing creatives take too much control. Are they even getting results, or just buzz? Its robbery to use your clients money more to get your work seen than for the business of helping your client.
    Anyway full agreement about niche focus being more productive also. When we get the focus back on helping the client that respects everyone.

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