I always revel when I find a new blog from someone who understands the impact of marketing measurement. That’s the case with the Marketing Geek Blog from Michael Fassnacht. I came across this blog through my Google alerts and I wholeheartedly agree that advertising and marketing is about growth. If you cannot calculate a direct correlation between your marketing and a measurable ROI, then it’s time to retrench and start over.
As Michael points out, change is the air and I’m all for it. Read and enjoy!
Grant A. Johnson
Johnson Direct LLC