How To Become a Measurable Marketer

Today advertising and marketing is about effectiveness, and that begins and ends with the ability to measure your efforts. It’s a task that’s often easier said than implemented. So where do you start on your journey to marketing measurement? This article, written by yours truly, and featured in Chief Marketer is a good place to start.

I have also completed a tips booklet, 99 (Plus one for good measure) Bright, Measurable Marketing Ideas that’s yours for the asking. Simply email me at info@johnsondirect.com with FREE Tips Booklet in the subject line and complete postal address information, including your name and company,  and I will send you a copy. Quantities are limited to a “first come, first served basis.” I’m currently working on my second book.

I hope this spurs discussion on the subject and that your 2008 marketing efforts are testable, measurable and ROI strong.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>