Don’t Forget To Test Email Subject Lines

Using email as a marketing tool creates an interesting dilemma. Email initially held a lot of promise, but its overuse and abuse made marketers and prospects alike run away from it. Today, email is again growing and it is best used as a customer communication and retention method. Recently Fuel magazine asked for my insights on testing email — specifically email subject lines — and I was happy to share my experience with their readers which I now share with you.

Grant A. Johnson

1-800-710-2750

www.johnsondirect.com

1 Comment

  1. Always split test email subject especially building up to a big launch as the result help make the main sales headline. Bad News headlines always get good open rates.

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