Don’t Forget To Test Email Subject Lines

Using email as a marketing tool creates an interesting dilemma. Email initially held a lot of promise, but its overuse and abuse made marketers and prospects alike run away from it. Today, email is again growing and it is best used as a customer communication and retention method. Recently Fuel magazine asked for my insights on testing email — specifically email subject lines — and I was happy to share my experience with their readers which I now share with you.

Grant A. Johnson


1 Comment

  1. Always split test email subject especially building up to a big launch as the result help make the main sales headline. Bad News headlines always get good open rates.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>