Multi-channel marketing is still quite the rage in the circles I run with, yet too many marketers don’t do MCM correctly. That was the topic I discussed in a recent Direct magazine article. Understanding the process of how to implement a MCM campaign is critical in this day and age. After all, more and more media options are available to us and finding the right mix, along with the right approach can make or break your campaign.
Grant A. Johnson
Johnson Direct LLC