So what’s a powerful brand worth? In the case of the declining beer business, a whopping $52 Billion cool ones.

More brew and less foam, please.

Don’t get me wrong, I’m a Milwaukee guy and I was disappointed when Schlitz closed shop, Pabst followed and Miller was sold to the South African’s. But even I was surprised by the price paid for the maker of Bud. MSN ran this article on the sale.

Grant A. Johnson

Johnson Direct LLC


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