Brand Marketing in a Recession – Website Magazine – Website Magazine

Everything in this commentary makes total sense, and I especially agree with the last paragraph re: shifting strategies. We’re preaching the same messages and making recommendations for our clients that will help them spend less without imparing their brand equity today or in the future. But some clients are still refusing to spend anything right now … totally risking customer loyalty, marketshare, sales, etc. What else can agencies do to help protect and secure their clients’ futures?

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