LOOKING INWARD IN TROUBLED TIMES (As seen in JD’s March eNews issue)
The 2009 Marketing Outlook published by the The Chief Marketing Officer (CMO) Council says today’s gloomy and turbulent economic outlook has many marketers looking inward to hone in on key operations while reducing spend. (Are you one of these marketers?)
But almost as many CMOs feeling the pressure to produce results in the wake of the market downturn aren’t feeling anything and report they’re unaffected by current economic conditions and their plans are unchanged. (Is this you?)
It reports that surprisingly, few marketers see these troubled times as an opportunity to invest more in marketing to drive greater demand and maybe steal market share from their retrenching competitors.
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. Download the full 2009 Marketing Outlook report.