If you didn’t watch Milwaukee news stations on Friday, then you missed the “Rally for Abstinence” making the headlines. TV and radio stations covered the event, hosted by Rosalie Manor Community & Family Services. Johnson Direct handled the PR as well as the concept and development of Rosalie Manor’s new teen outreach campaign called “Until I Say I Do, I Don’t.”
The new campaign encourages teens to choose abstinence from all negative risk behaviors, and remain positive and healthy in the midst of societal and peer pressures. Additional PR will facilitate the campaign’s roll-out including announcements and updates for its dedicated microsite, www.UntilISay.com, VideoFest ’09 video contest, social media pages at Myspace and Facebook and other interactive online activities.
Stay tuned to hear/see more it! And, in the meantime, checkout Johnson Direct’s branding, creative, web development and social media work at www.UntilISay.com.
Denise B. Hearden, eMarketing Director, Johnson Direct
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