Big Fat Marketing Blog’s Grant Johnson Hits the BBC

Direct marketing consultant and Big Fat Marketing Blog contributor Grant Johnson was interviewed by BBC World Service’s “World Have Your Say” radio show on Monday about his thoughts on the Susan Boyle phenomenon.

To hear the podcast, go to iTunes or click here www.bbc.co.uk/podcasts/series/whys/

To read Grant’s blog post about Boyle, click here: bigfatmarketingblog.com/2009/04/16/susan-boyle-youtube-sensation/

To read what Grant says marketers can learn from the phenomenon, click here:
chiefmarketer.com/disciplines/online/0429-marketing-success-ecommunication/index.html

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