A Conspiracy of Idiocy?

The Grand Effie award goes to Burger King for its “Whopper Freakout” Ad done by CP+B.

Here’s the release.

Ahem, Burger King sales are down! Yet, they win THE award. I always thought that your advertising/marketing was supposed to bring in MORE sales. Silly me. I’m so old school.

For any readers out there who have, say $5, $10 $50 million they need to spend…give me a call. I’m sure we could rent a logo-laden helicopter and drop lots of money over wealthy sub-divisions. Imagine the press we would garner. And, all the awards we would win!

Better yet, I’d only prefer calls/contact from those who want to implement real, measurable marketing and watch their sales soar.

Grant A. Johnson

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