Twitter Patter: Does Marketing with Twitter Matter?

By Grant A. Johnson

Is Twitter an effective marketing tool? How do you measure its ROI? In this Chief Marketer issue, Grant Johnson looks at the viral, PR and relationship building possibilities of Twitter.

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Discover exactly how marketers are using Twitter to:

  • Rapidly disseminate timely information to groups that are in disparate locations or from live events
  • Extend PR efforts
  • Create a great marriage between personal branding and Twitter
  • Enhance a blog or Website
  • Augment direct marketing promotions and special offers
  • Provide continuous updates 

You’ll also learn why you should Proceed with Excitement…and a Bit of Caution.

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