Some Ad Agencies Just Don’t Get It (Social Media)

This afternoon I was working with¬†@denisebhearden on compiling results from a recent social media campaign we did on behalf of one of our long-standing clients when I noticed a link from a blog post in 2008 floating around the “twittersphere”. The article, originally posted on Ad Week in 2008, described how a TNS Media Intelligence/Cymphony poll showed that “agencies don’t get it”. Among the chief complaints was the agency treatment of outlets like blogs and social networks as traditional media. I hope that since social media has come such a long way in the past couple of years more agencies have come around to understanding the dynamics and power of social media. Has yours?

Johnson Direct has. We’ve produced measurable results over multiple channels for our clients, and that includes social media. If your in house team or agency is still struggling to define social media ROI , then it’s time to take control and realize that you are already behind. Playing catch-up with your competition is never an easy task and it’s about time to start looking into ways to increase your market share and in turn improve your bottom line.¬†Johnson Direct has helped both B2B and B2C clients navigate the murky waters and make sense of social media so you can focus your resources on things that matter most to you: building and maintaining a dominant presence in your industry. After all, isn’t that why you hired an ad agency in the first place?

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