There’s an electrifying feeling of excitement here at Johnson Direct today. That’s because we’ve launched a brand new website for the Veterans of Foreign Wars’ female veteran outreach initiative, www.JoinSheServes.org.

We partnered with the VFW in 2008 to develop the She Serves program, and this is actually a second generation web presence for She Serves. The makeover is significant. In fact, anyone who’s been to the original site, may not recognize it at first.

Primarily a recruitment tool, the new She Serves website makes it easy for prospective female veteran members to grasp the real benefits of VFW membership. Not only that, it guides veterans through the application process showing them exactly how to sign up online as a member-at-large. With sisterhood and camaraderie at its core, the website speaks to female veterans of every generation, urging them to become an active member in the nation’s largest combat veterans’ organization.  Furthermore, the site is easy to navigate and gives visitors swift access to the news that matters most to female veterans.

The level of research, strategy and planning that went into the 2010-2011 She Serves marketing program and this website is off the charts. We can’t wait to report on the results of our collaboration with the VFW! Stay tuned …

Denise B. Hearden
eMarketing Director
denise.hearden@johnsondirect.com