2 Quick Tips from Johnson Direct’s 99 Tips Booklet

Know your segments

This is one of the most basic rules of marketing. If your marketing does not break down your approaches by segments, it is not as effective as it could be. In order to develop solid plans and achieve measurable results, you need to understand—as completely as possible—every customer and prospect segment, and market to each accordingly.

Use fact-based research

In-depth research is an essential part of marketing. The data harvested allows you to make decisions based on real knowledge of your core markets. Extraordinary intelligence through data mining and proprietary research methods produces exceptional results. Average research produces average (at best) returns.

Get a free copy of Johnson Direct’s “99 Bright Measurable Ideas (+1 for Good Measure).” Keep this booklet handy for daily inspiration. These easy-to-implement ideas won’t disappoint you!

In General … A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power. — Brian Tracy

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