2 Quick Tips from Johnson Direct’s 99 Tips Booklet, 2nd Edition

Smart marketers know competitors are listening, watching, reading

Don’t bother advertising if your message is something you don’t want spread to all your competitors. Advertising can be quite effective at telling them what you’re up to. If you want only certain people to know, use direct mail or email.

Research, research, research!

Know your customers better than the product. That is the only way to ensure your message, and your goal, will resonate with your audience.

Get a free copy of Johnson Direct’s “99 Bright Measurable Ideas (+1 for Good Measure).” Keep this booklet handy for daily inspiration. These easy-to-implement ideas won’t disappoint you!

Many a small thing has been made large by the right kind of advertising.

- Mark Twain

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