Are Dieting Celebrity Spokespeople Really Worth Their Weight?

jessica simpson

Big name dieting systems and supplements are using big celebrities to tout their products’ waist-trimming benefits. But at the end of the day, is all this name throwing (and big spending) really benefiting the advertisers’ specific brand? That’s what Businessweek asked Grant Johnson for its Bloomberg Lifestyle report.

Grant’s response might surprise you: Weight Watchers Big Fat Marketing Dilemma.

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