Chief Marketer recently published “Nonprofits and Emerging Media: 5 Top Tips” by Grant Johnson, Johnson Direct.
When a nonprofit considers the best way to maximize social and mobile media, it’s important to understand that while these channels are great at establishing dialogue and credibility, and for keeping the nonprofit’s audience current, they aren’t always the best at converting those segments into givers.
Facebook is the most used social platform for nonprofits, and it can be effective because of its ease of use, high user rate, and compatibility with mobile. Twitter also works well to communicate quickly around big events and disasters. But, as is true of any marketing communications today, for social and mobile to work for you and your organization, you need to create messages that deliver relevance.