Johnson Direct’s PR pros secured headlines for agency-of-record client, RBP Chemical Technology, when it announced its agreement with Kapoor Imaging Pvt Ltd to license the blending and distribution of its pressroom chemistries line in India.
Among the credibility-building placements JD earned on behalf of RBP is a front-cover feature story in RIND Survey, a publication of the Press Institute of India.
“This kind of placement is really invaluable,” explains Grant Johnson, Johnson Direct. “The front cover placement on a prominent publication like RIND Survey can only be attained via professional and responsive media relations. You cannot buy advertising space like this.”
RBP execs say that JD’s continued and consistent public relations activities are delivering positive, buzzworthy press within their target markets. The goals for the ongoing PR investment are to establish RBP as the leading supplier in each of their key markets and to generate high quality leads for their sales teams to follow up on.