Payers Must Reach Millennials for Affordable Care Act to Work

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From the March 2014 Issue of Medical Marketing & Media MMM Millennials ACA

With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers. Now is the time for them to invest in introducing and differentiating their brand among the younger and healthier people who will pay premiums without making claims, letting the system function by balancing out older, less healthy consumers that are costly for insurance companies to cover.

In this VIEWPOINT article published in MM&M, I share how important digital is and the three elements that are critical for digital success.

Read article.

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