A Seven-Item Checklist for Measurable Marketing in the Digital Age

In this MarketingProfs article, Grant Johnson, CEO, Johnson Direct, shares a checklist to help you create your next digital marketing masterpiece.

Johnson says “digital thrives on data; it can be measured and tested, and we can learn something from each campaign that we successfully complete, offering hope for ever-improving results as we move forward onto our next marketing/communication effort.”

Keep this seven-item checklist handy as a trusted guide for your digital marketing campaigns.

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