How We Think

It’s How We Think That Matters

Creating marketing that actually moves the needle requires a different mindset. Once you’ve worked with Johnson Direct, you’ll understand what that really means. But until then, take an up close and personal peek at how we think. You’ll find that our marketing publications, success stories, expert advice and trend watch narratives are crafted to help professionals like you overcome the challenges of staying ahead of the curve.

screenshotMarketing That’s Measurable Blog

The Johnson Direct Marketing That’s Measurable Blog brings in depth analysis and review of current marketing ideas and trends. Explore our blog

screenshotGrant Johnson’s Bylines

Grant Johnson is a 25-year marketing maverick and founder and CEO of Johnson Direct, a full service marketing agency based in Brookfield, WI. Grant is passionate about measurability and messaging relevance in an over-communicated, multi-channel marketing world. Get into Grant’s head

book cover99 Tips Plus 1 Booklet

You’ll find this booklet of multichannel marketing tips is an inspirational reference that will help you make measurable improvements. Subscribe to our eTIPS now

book coverFairytale Marketing, 7 Magical Discoveries

Not your typical marketing book … In Grant Johnson’s book, a business fable that clearly marks differences between advertising and direct marketing, you’ll realize that measurable marketing dreams really can come true. For just $14.95 plus shipping, we’re convinced you’ll find this business marketing fable a valuable chart on the road to ROI-based marketing. Discover your fairytale ending

screenshotA Closer Look: Insurance Marketing

If one-size-fits-all marketing worked for the insurance industry, we wouldn’t see a huge gap between the property and casualty, health, life and specialty category leaders and all of those companies fighting tooth and nail for a slice — or bite — of the pie. Find out how our insurance direct marketing experts can help.