Did you see this headline last week, “Female veterans can now have special plates?” Pretty neat. Many states have honored its women veterans with a specialty license plate. Because women are the fastest growing veteran population, marketing campaigns targeted toward women vets are becoming more and more prevalent.
What a fabulous way to finish out the week (we’re closed for the Good Friday holiday tomorrow)!
Today, our multichannel task force here at Johnson Direct officially launched a new market campaign for a client (we’ve had the pleasure of serving this client for about 8 years). After seeing our message that the campaign’s microsite is live, our team got this message from the client in return: Continue reading
The visual identity of your business or product/service is a vital tool in communicating its essence. Before someone even considers contacting your business or buying your product/service, he or she will first formulate ideas — unconscious perceptions – about it, based on the look and feel of your brand’s logo. Having a strategically and professionally developed identity will more effectively represent your brand’s spirit, personality and core characteristics, and better resonate with your prospects and customers. In turn, this positive impression will support your sales and marketing efforts through all the channels you pursue, building the credibility you need to aggressively compete in the marketplace.
If not, you’re obviously not alone. But those businesses who are embracing the change are finding the new cover photo a great place for high-impact photography or graphics to support their brand’s key message. It’s important to note, however, that Facebook won’t tolerate the use of this real estate as a place for blatant banner-style ads.
Right now, if your business’ Facebook page is set at the default tab, BE WARNED. After March 30, if you don’t make the change yourself, Facebook will automatically switch your page to the Timeline view and choose your brand message for you.
What threats are insurance marketers facing this year? How can insurance companies gain ground quickly? What does marketing that’s measurable mean to an insurance executive? In “Insurance Insights, 2 minutes with Insurance Marketer, Grant A. Johnson” you’ll discover the answers to these hard-hitting questions. Continue reading
