About Denise Hearden

Denise Hearden
As Vice President of Interactive Services, Denise leads all electronic and web-based initiatives from website development and email marketing to social campaigns and SEO. Denise has nearly 20 years of experience in planning, execution and reporting. She guides the integration of online and offline marketing efforts resulting in multichannel campaigns structured for optimal measurability.

A B2B Marketer’s Guide to Video Content Planning

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About 87% of U.S. brands and agencies leveraged video for their content marketing programs last year. Contrary to popular belief, the power of video content isn’t exclusive to business to consumer marketing. Business to business marketers are getting in on the action as well. In fact, 52% of BtoB marketers used video in 2012 which was a 27% increase over 2011.*

Unfortunately, many marketers are tasked with the challenge of producing video content and not held accountable for marketing it. So while we see an ever increasing number of videos being added to tried-and-true YouTube as well as newer outlets, the multichannel promotion and optimization of those videos are lackluster and are not producing an ROI. Let’s take a look at how this could negatively impact your video content plans.

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What You Can Expect from an Email Marketing Audit

How important is an email marketing audit to the success of your emarketing initiatives?

Very — if you’re looking to continuously improve and enhance your email marketing results. An audit can help you evaluate your email strategies, opt-in process, content and messaging, design, platform, frequency, analytics and many other aspects. A thorough look at how your competitors are utilizing email marketing to boost their marketshare is also a great benefit.

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New position open at JD: Front End Developer/Interactive Designer

If you’re looking to contribute your web development and creative skills toward marketing solutions that are visually compelling, message-relevant and meticulously measurable … take a closer look at this career opportunity!
Position Description: Front End Developer/Interactive Designer

To apply, email us your resume, work samples (online portfolio), cover letter and salary requirements.