About Denise Hearden

Denise Hearden
As Vice President of Interactive Services, Denise leads all electronic and web-based initiatives from website development and email marketing to social campaigns and SEO. Denise has nearly 20 years of experience in planning, execution and reporting. She guides the integration of online and offline marketing efforts resulting in multichannel campaigns structured for optimal measurability.

10 Sure-Fire Steps to Achieving the NEW SEO

Google is consistently making changes to its top-ranking engine in the pursuit of better search for their audience. They are rooting out the counterfeiters and placing high-ranking value on real, valuable, content as well as community value and interaction. How are these modifications affecting your current SEO efforts, and more importantly, what do you need to do to make adjustments for the future?

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Measurable Words

Hey word slinger, here’s a fun challenge for you … how many of the following words do you recognize? Better yet, do you know their definitions?

The wordsmiths at Johnson Direct are sharing a word a month to make a point. When you know the right words to use when reaching out to your audiences, you can do much more than grab their attention. You can get them to take action.

Keep an eye on www.MeasurableWords.com and when you’re looking for help with your messaging, don’t hesitate to reach out to the scribes at JD.

Where is your SEO falling short? These experts tell-all.

Bravo! to Edgy SEO for taking the time earlier this year to pull together the latest search engine optimization (SEO) DOs and DON’Ts from 18 experts who live and breathe this stuff every day. Playing off this great compilation of ideas from SEO thought-leaders, I’d like to share the advice we’ve given our clients:

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PR Pros Gain a New Venue to Reach Targeted Media Outlets

SourceBottle logo

SourceBottle, a free, online resource for journalists, bloggers and PR professionals, announced yesterday that it is expanding its services to North America. While SourceBottle enables journalists and bloggers to efficiently find knowledgeable sources, conversely, it provides PR professionals with publicity opportunities that make sense for the products and services they represent.

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