About Grant Johnson

Grant Johnson
A prominent marketing strategist and nationally recognized thought leader, Grant is President and CEO of Johnson Direct. He is a sought-after public speaker, direct marketing trainer, copywriter, award-winning author and the creator of Direct Branding™, Johnson Direct’s multichannel and measurable strategic process.

Payers Must Reach Millennials for Affordable Care Act to Work

medical marketing and digital logo

From the March 2014 Issue of Medical Marketing & Media MMM Millennials ACA

With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers. Now is the time for them to invest in introducing and differentiating their brand among the younger and healthier people who will pay premiums without making claims, letting the system function by balancing out older, less healthy consumers that are costly for insurance companies to cover.

In this VIEWPOINT article published in MM&M, I share how important digital is and the three elements that are critical for digital success.

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Amazon Music and Data

It’s funny what gets one thinking. The other morning, as I routinely checked my email, I received yet another correspondence from Amazon. This email, however, caught my attention. The subject line read, “Amazon’s Best-Selling CDs of All Time”.

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