Direct mail as an effective medium has been declared dead more times than Brett Favre retired from professional football.
Yes, advertising mail volume has decreased. Around 85 billion pieces are sent through the USPS yearly. However, consider that 167 billion emails are sent daily.
How is this GOOD NEWS for direct mail?
Is your sales team following up on your marketing team’s campaigns? If not, your results are most likely missing the mark.
In this Chief Marketer article, you’ll see exactly how a really creative, compelling marketing campaign fell short when there was zero follow-through by the sales department.
What can the NCAA teach us about marketing? In an iMEDIAconnection.com story, I share the 7 takeaways the NCAA offers to marketers. Read more
From the March 2014 Issue of Medical Marketing & Media
With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers. Now is the time for them to invest in introducing and differentiating their brand among the younger and healthier people who will pay premiums without making claims, letting the system function by balancing out older, less healthy consumers that are costly for insurance companies to cover.
In this VIEWPOINT article published in MM&M, I share how important digital is and the three elements that are critical for digital success.
It’s funny what gets one thinking. The other morning, as I routinely checked my email, I received yet another correspondence from Amazon. This email, however, caught my attention. The subject line read, “Amazon’s Best-Selling CDs of All Time”.