The most common question I get from people I meet has to be “What is marketing that’s measurable?”
Of course, we all know what the phrase means, but what people are really asking me is “come on now, you can’t track and measure your advertising and marketing, so how do you do it and what’s the gimmick?”
BARNUMIZE. We may seem boastful about our track record, but we have a lot to shout about! Visit http://measurablewords.com/ to see what were talking about.
For whatever reason, I have been thinking a lot about fairy tales lately. Perhaps, it has a lot to do with the amount of meetings I’ve been in recently and hearing about how the Direct Branding process we employ has helped so many of our clients get unbelievable results. It’s almost as if it’s too good to be true. Continue reading
Once again, Grant Johnson, founder and CEO of Johnson Direct, makes his forecasts for the trends and strategies that will play a larger role in marketing for the coming year. Read “2012 Marketing Predictions”
Curious about Grant’s predictions for years’ past?
Happy New Year from your friends at Johnson Direct!
American designer Charles Eames said, “Design is a plan for arranging elements in such a way as best to accomplish a particular goal.” We couldn’t agree more, and our newest addition, Michael Schwobe, has shown that through smart digital design, great and measureable results are realized. Continue reading
