A few years ago while researching the power of simpler copy – something I have preached for decades, I came across a great Princeton University Research Paper titled: Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly.
About Grant Johnson
A prominent marketing strategist and nationally recognized thought leader, Grant is President and CEO of Johnson Direct. He is a sought-after public speaker, direct marketing trainer, copywriter, award-winning author and the creator of Direct Branding™, Johnson Direct’s multichannel and measurable strategic process.