CUTE ENTERTAINS, BUT DOES IT SELL?

imediaconnectionA recent report states 80% of Super Bowl ads don’t increase sales. But what they do is entertain. At what price are you willing to entertain without any reward?

This recent article written by our Grant Johnson and published by iMEDIA Connection, offers seven steps to combine creativity and strategy to produce measurable results.

Read it!

More Channel Choices = More Testing and Why Campaign Testing is Essential Now (and Forever)

Ever faced with the quandary of not only what to test, but where to test it? You’re not alone. In the online space you have literally countless number of publisher properties where your banner ad can be placed. According to Grant Johnson, Johnson Direct, your best bet is to approach this like a measurable marketer.

Chief Marketer published Johnson’s advice on this dilemma and specifically 3 steps to determine what properties might be the most test-worthy. Read Why Campaign Testing Is Still Essential.

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ASQ SELECTS JOHNSON DIRECT TO DESIGN AND EXECUTE MEMBER REFERRAL AND RETENTION PROGRAMS

NEWS RELEASE

Milwaukee-based firm to create multichannel marketing campaigns for Global Voice of Quality. 

Milwaukee, Wis. –  Multichannel marketing communications agency Johnson Direct announced today that it has been named the agency of choice for a Request for Proposal by ASQ, the American Society for Quality (www.asq.org). The win is among several new engagements the agency has won as a result of its expertise in integrating digital and direct marketing. ASQ Logo

ASQ — the leading authority on quality in all fields, organizations and industries — engaged Johnson Direct (www.johnsondirect.com) to manage creative strategy and execution for multichannel programs focused on improving member referral and retention. Among the programs’ deliverables are a new member microsite, referral landing page and multiple email components. Campaign goals are focused on increasing new member engagement and membership renewals, boosting member involvement in recruiting and generating qualified referrals.

ASQ cited Johnson Direct’s Direct Branding™ approach (www.direct-branding.com) as a strong differentiator and is following the agency’s process step-by-step to ensure success. “We selected Johnson Direct as our partner for these efforts because of its proven experience in developing smart, creative membership programs for other associations and nonprofit organizations,” says Susan Downs, manager of marketing services, ASQ. ASQ is a global community of people dedicated to quality who share the ideas and tools that make our world work better. ASQ provides the quality community with training, professional certifications, and knowledge to a vast network of members of the global quality community.

About Johnson Direct

Johnson Direct (JD) is a full service, fully integrated advertising and marketing communications agency in the U.S. With offices in the metro Milwaukee and Chicago areas, the agency provides both traditional and digital capabilities including advertising and digital advertising, brand development, consulting, creative services, content marketing, email marketing, direct mail, interactive design and development, public relations and ePR, search engine optimization and social media. Johnson Direct is passionate about delivering innovative, highly responsive communication services that garner a positive ROI for clients. Learn more about Johnson Direct’s leadership, approach and portfolio at www.johnsondirect.com.

About ASQ

ASQ is a global community of people dedicated to quality who share the ideas and tools that make our world work better. With millions of individuals and organizational members of the community in 150 countries, ASQ has the reputation and reach to bring together the diverse quality champions who are transforming the world’s corporations, organizations and communities to meet tomorrow’s critical challenges. ASQ is headquartered in Milwaukee, Wis., with national service centers in China, India and Mexico and a regional service center in the United Arab Emirates. Learn more about ASQ’s members, mission and technologies and training at asq.org.

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B2B Marketing Trends in 2014

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In 2014 we will likely see a large shift in the way B2B marketing is conducted and those who adopt and test will see big gains while those who cling tight to the model of days gone by will be left standing and watching as the competition runs by. In a recent Chief Marketer article, Grant Johnson outlines the 7 factors propelling this shift.

Read B2B Marketing Trends in 2014.