RBP Makes Headlines with a New International Alliance

RBP RIND Survey Placement Cover ShotJohnson Direct’s PR pros secured headlines for agency-of-record client, RBP Chemical Technology, when it announced its agreement with Kapoor Imaging Pvt Ltd to license the blending and distribution of its pressroom chemistries line in India.

Among the credibility-building placements JD earned on behalf of RBP is a front-cover feature story in RIND Survey, a publication of the Press Institute of India.

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Do People Trust Your Brand in the Digital World?

With today’s marketplace consisting of fast real-time information delivered by advocates and whistleblowers, brands are constantly being scrutinized for their practices. The public now has the power to gauge whether or not they are acting responsibly. In moments, a brand’s trustworthiness can be called in to question due to the speed of technology in the digital world. Brands are also having a tough time navigating through all this noise in efforts to build a trusting relationship with their stakeholders. There are hundreds of ways to break trust with a consumer, but what can a brand do to help build a trusting relationship?

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