Guest blog by Michelle Smith
Your parents think you work for the “Internet.” Your grandparents think you’re some kind of computer genius because you know how to upload photos to Facebook. Your boss knows you’re a necessary component of the marketing team, but still has troubling figuring out what you do.
Crest & Oral B brands have banded together to create a wonderfully entertaining and effective multichannel campaign timed for the Halloween holiday.
A few weeks ago I attended the Insight Summit Series on Public Relations and Social Media at Marquette University. Throughout the many sessions at the day-long summit, I noticed two recurring themes:
1) Without authenticity in your communications, your messages fall on deaf ears and
2) A brand is no longer what the company says it is….it’s what the consumer says it is.
DM Confidential recently published “Google AdID: What the Alternative to Third-Party Cookies Means for Marketers” by Jason Hahn. The article covers the future of cookie-less marketing and quotes Ray Kingman, CEO of our strategic partner, Semcasting, throughout the piece.