About Lisa Robbins

Lisa Robbins
As Vice President of Client Services, Lisa develops creative solutions to challenging issues. She has been leading the research and strategic planning of multichannel marketing programs for over 20 years. An accomplished writer, Lisa leads JD’s messaging workshops and develops award-winning public relations work. Lisa also serves on the board of trustees for the Public Policy Forum and is a member of the Public Relations Society of America.

Marketing Audits Provide Strategic Insights and Foundation For Strong Plans

As we’re approaching the end of the year, many of you are wrapping up your marketing initiatives and preparing for the coming year. As part of those planning efforts, have you completed a thorough Marketing Audit? An audit will provide a valuable foundation — proof points and rationale — to fuel your marketing strategy and plans going forward. By taking a careful, objective look at existing marketing activities and recent-past results along with examining competitors, customers, prospects and the marketplace as a whole, a Marketing Audit ensures your ability to craft marketing and campaign plans that are more likely to maximize results.

Here’s a closer look at the valuable questions a Marketing Audit will answer and exactly when a Marketing Audit is necessary.

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JD Welcomes New Art Director: Kevin Deval

Kevin

Johnson Direct is delighted to add Kevin Deval to our creative team. As art director, Kevin is responsible for the conceptualization and design of a broad range of marketing materials for our clients and the agency. In just a couple of short weeks since his start date, Kevin already has “wowed” our clients with his creative skills. Continue reading

Making a Case for Case Studies

Grant’s recent blog post “The Art of StorySelling (Part One)” reminded me of the value of case studies and application stories as they are often called in the business-to-business marketing world. Case studies offer a great example of StorySelling in action. They can provide powerful proof of benefit claims about a company’s products or services and demonstrate firsthand how you offer solutions to customers’ challenges. Continue reading