About Maria Johnson

Maria Johnson
As Vice President, Maria assists with agency operations, office management and accounting functions. Her focus on client relations and eye for accurate detail greatly contributes to Johnson Direct’s ongoing goal of excellence.

Maria Johnson’s Articles

Teamwork

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My son’s basketball season ended yesterday and naturally, he was very sad about it. He’s a senior in high school and has played on a team since he was 5 years old. Recently, he was lamenting about all the things he was going to miss and how much of his identity came from being on the basketball team. We are proud of his accomplishments, but remind him; you are a good basketball player but more importantly you are a great person.  This got me thinking about teamwork and all that can be gained from participating on a team.

Some things we learn from teamwork: Continue reading →

Advertisements: The Good, the Bad and the Measurable

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What makes an ad a “good one?”  Some might argue it’s all about the creativity while others insist it’s whether you remember it hours or even days later. Still more may say it’s whether or not it made them laugh. Here at Johnson Direct, we believe a good ad is one that makes a consumer do what you want them to do, whether it is to visit a web site, become a member or to make a purchase.

There are so many advertising outlets today: television, radio, social media, mail, outdoor, email and even bathroom stalls. This tends to make it harder to determine what’s working and what isn’t. Continue reading →

The Customer Experience Audit

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About a year ago I was doing yard work (which I hate) bagging grass clippings and weeds. I had about five body bag-sized bags of waste when I realized the main diamond from my wedding ring was gone. I panicked, looked all over, and prayed to St. Anthony all at the same time. My husband was about to call the insurance company when he noticed something on the floor by the refrigerator. It was my diamond. We couldn’t believe how lucky we were.

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The Wisdom in Words

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My husband and I have a recurring argument and no, it’s not over the remote. We subscribe to The Week, a weekly publication featuring national and international news with editorials from various journalists with an array of viewpoints. It features reviews of new movies, music and plays, and even houses that are on the market with a common theme. We fight over who gets to read it first. And while this isn’t a plug for The Week, you can check it out here.

One of my favorite sections is called Wit and Wisdom. It’s a small section where you will find quotes from a variety of people, some famous, some not. Many make me laugh, a few make me sad, but the majority, make me think. I’ve listed a few below and because this blog is supposed to be about marketing, I’ve tried to relate these words of wisdom to marketing.

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