New (to You) Faces at JD

So much of our work at JD is handled with clients all over the U.S. Conference calls, web conferencing, emails and cloud-based communications are our primary methods of keeping in touch with clients. The reality is, aggressive deadlines, jam-packed schedules and team members dispersed in various markets makes it near impossible to gather face-to-face for meetings.

That said, we’d like to formally introduce you to a couple of our creative team members you may have not had the chance to meet yet in person. Both Liza and Nick joined the JD graphic design and digital teams in 2013.

liza-linkedin

With more than a decade of online experience in B to B and B to C markets, Liza Ziemer, UX Designer,  has developed a strong knowledge base, which feeds her passion for creating beautiful, intuitive and accessible online user experiences. At the core of Liza’s role at JD is translating her comprehensive understanding of interactive design into pleasurable end-user experiences, no matter what the digital deliverable is.

nicholas-linkedinAs Art Director and creative lead for the agency, Nicholas Mork transforms seeds of ideas into original inspired creative. He is involved in the creative process from start to finish, where he designs everything from packaging and identities to strategic branding, advertising campaigns and digital experiences.

Clients’ demands for multichannel marketing that nurture improved user experiences and beautiful graphics that attract consumers’ interest have made Liza and Nicholas’s roles even more critical in strategizing and conceptualizing truly integrated campaigns that meet consumer and client expectations.

We are excited to have Liza and Nicholas aboard and hope you have the opportunity to meet them in person in the near future.

Payers Must Reach Millennials for Affordable Care Act to Work

medical marketing and digital logo

From the March 2014 Issue of Medical Marketing & Media MMM Millennials ACA

With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers. Now is the time for them to invest in introducing and differentiating their brand among the younger and healthier people who will pay premiums without making claims, letting the system function by balancing out older, less healthy consumers that are costly for insurance companies to cover.

In this VIEWPOINT article published in MM&M, I share how important digital is and the three elements that are critical for digital success.

Read article.

If you followed only one rule for the rest of your marketing career, what would it be?

15 candlesWe’re celebrating our 15 YEAR ANNIVERSARY here at Johnson Direct (JD). How does it feel to be 15? Collectively, the energy emulating from the offices is full of gratitude and eagerness. Of course, we’re thankful to have survived some difficult economic times over the years and appreciative for the business our loyal clients have awarded us year after year. And, we’re enthusiastic about the smart solutions and multichannel campaigns that are in various stages of planning and development.

I thought it would be fun to bring you a more candid response from individual JDers. It isn’t every day we think about the one professional rule we live by. So I asked our celebrants of strategists, business developers, graphic and digital designers, writers and account managers to divulge one most-valuable insight to compile this TOP 15 List.

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