8-twelve, the Brookfield restaurant the SURG group is opening with Green Bay Packers’ quarterback Aaron Rodgers and Milwaukee Brewers’ outfielder Ryan Braun, has gotten off to a rough start regarding their brand.
When Logos Attack
The Web is Growing Up
A Comparison of Web and Psychosocial Development
It’s easy to draw parallels between our lives and the industry you work in, especially when you are looking for it. Additionally, the longer you work within a trade, the closer you feel; I feel the pulse. Well, at least a murmur every now and then. Everybody evaluates their career and in turn begins to ponder the lifespan of their industry as well. To remain good at what I do, I constantly watch for emerging trends within Web Design and Development. This got me to thinking: If my field moves this fast, then how old is it actually? Imagine dog years, except for online communication. Ok so its old, big deal, nothing to write about. But, like a person, has it matured? It might be a stretch, but some of the research Erik Erikson has done on the stages of healthy human development might also relate to the web experience. Let’s take a look at the 8 stages of maturity:
Great Lesson for Marketers in “Great by Choice”
I’ve had the Jim Collins business classic “Good to Great” on my to-read list for a few years now, so when I heard Collins and co-author, Morten T. Hansen, came out with a sequel I read it instead. “Great by Choice” was both inspiring and surprising…with applicable lessons for marketers.
The Importance of Content Strategy
“Content marketing” is a hot term right now. Most marketers have accepted the fact that customers would rather seek out information about a brand rather than be bombarded by self-serving messages. The question is how can we make the most of this shift and optimize the content we are disseminating, while at the same time, achieve bottom-line marketing objectives?
What Is Marketing That’s Measurable?
The most common question I get from people I meet has to be “What is marketing that’s measurable?”
Of course, we all know what the phrase means, but what people are really asking me is “come on now, you can’t track and measure your advertising and marketing, so how do you do it and what’s the gimmick?”