When you begin a website design and development project, it’s very tempting to begin with design concepts. Everyone loves to be involved in the look and feel of a brand new website.
But beware…hitting fast forward to the design stage creates a lot of risk for your brand, your business and marketing plans and organization as a whole. It doesn’t take into consideration the invaluable research and strategy that’s required to create a powerful user experience and the bottom line results to which your website should be a significant contributor.
So where SHOULD you begin?
Great question! In this article, you’ll find the answer and several ways the wireframe method will help you avoid the perils of premature design.
The JD headquarters is moving!
Autumn colors and cool temps aren’t the only big changes October is bringing – Johnson Direct is relocating to our new company headquarters at 250 Bishops Way, Suite 203, Brookfield, WI 53005 at the end of the month.
If you’ve sent us any correspondence in the past, you’ll notice that the only change to this address is the street name. Coincidentally, our building number, suite number and ZIP code remain exactly the same!
We’re excited to take over this new space that will foster many hours of strategic planning and creative brainstorming for our clients’ marketing endeavors. We’ll invite you to stop in once we get settled so you can get a behind-the-scenes look at where all the work happens. As always, we look forward to continuing to solve your challenges through our unique Direct Branding™ approach!
Please remember to update your address book! The new address will be effective October 24th.
You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open and clickthrough rates than any other non-transactional e-messages. Here’s the “why” and “how” that just may help you open your arms to a new, fresh Welcome Email program that boosts results and customer loyalty.
Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue, offering valuable insight into the strategies, structures and capabilities that marketers should adopt to stay ahead of the game.
Over the last ten years, the variety of ways marketers engage and communicate with their target audiences has exploded. Tactics and tools that were once considered “cutting-edge” are now quickly becoming obsolete, and advances in digital and social media are introducing new approaches and complexities on a daily basis.
So how can we, as marketers, adopt these new realities and successfully communicate with our target audiences?