If you know Grant Johnson or any of us on the Johnson Direct (JD) team, you know that we’re notoriously strategic about our growth. Clients consistently rate us highly for our creative approach to measurable marketing and our ability to swiftly roll out new campaigns. We manage this by maintaining a staff of high-caliber professionals who are well versed in MULTICHANNEL marketing and have a proven track record for nimble, responsive account service. It’s not an easy formula to fulfill. That’s why we’re continually open to interviewing talented candidates who want to be a part of our “make it happen” culture.
Our patience for finding the perfect additions to our account services department has really paid off. I’m pleased to introduce you to Colleen (February) and Becky (May).
Is your sales team following up on your marketing team’s campaigns? If not, your results are most likely missing the mark.
In this Chief Marketer article, you’ll see exactly how a really creative, compelling marketing campaign fell short when there was zero follow-through by the sales department.
If you’re in the marketing field, you’ve seen the word “measurable” take hold in recent years and infiltrate boardroom meetings, brainstorming sessions and strategic planning efforts. You won’t find a marketer alive today who doesn’t say accountability is a part of his or her directives.
But is it REALLY?
There is a tipping point when some things become a little old school. Like the underperforming digital banner ads that companies continue to overspend on. Compare traditional online targeting to SmartZones by JD, a new-school mapping of nearly 100% of online home and business traffic into 16 million qualified, target-ready audiences. All while protecting user privacy. And without using intrusive cookies.
In under 2 min., you see exactly how Smart Zones compares to traditional digital advertising.
If you’re like me, you’re taking in any useful knowledge in the form of articles, posts, webinars, case studies, white papers and research reports and the like whenever and wherever you can. Its just one way I feel like I’m keeping my mind open to new techniques, applications and inspirations.
Often, I’ll read something that I wish I had thought of writing myself. It’s usually a piece full of good observations and applicable advice. Here’s one recent Fast Company article that falls into that category.
AS THE FACE OF YOUR COMPANY TO THE WORLD, A GOOD WEBSITE IS A
MUST-HAVE FOR YOUR BUSINESS. HERE’S HOW TO MAKE IT NOT ONLY ATTRACTIVE,
BUT FUNCTIONAL–FOR YOU AND YOUR AUDIENCE.
I’d like to build upon the wisdom of this article by sharing JD-authored posts from Measurable Marketing. If there’s one or more strategies that pique your interest, take a closer look at these ideas, applications or explanations which stem from the five recommendations from the Fast Company article:
- RESPONSIVE DESIGN
A BUSINESS PERSPECTIVE ON RESPONSIVE WEBSITE DESIGN
- USER BEHAVIOR METRICS
ARE YOU MAXIMIZING YOUR DATA?
- CONCISE MESSAGING
SIMPLIFY YOUR COPY TO APPEAR SMARTER…AND FATTEN YOUR BOTTOM LINE
- FRESH CONTENT
TEST MARKET-SAVVY CONTENT TO ADD VALUE AND BUILD TRUST
- LAYERED LANDING PAGES
IMPROVE YOUR NEXT NEW PRODUCT LAUNCH CAMPAIGN WITH THESE 3 STRATEGIES
Even if you apply these strategies one by one, you’re sure to see improvements on many levels. Be sure to benchmark where you started so that you’ll be able to track and measure your progress over time.