Professional Enrichment: 2014 Conferences, Seminars, Webinars, Tutorials and More

business vision
There are dozens of reasons any professional in today’s marketing world should proactively budget and plan on investing in professional enrichment. You’re already keeping up on best practices and trends by reading credible content from like-minded marcom pros (after all, you’re reading this Measurable Marketing blog post!). Making time in your busy schedule to attend a conference or seminar or participate in online webinars or download tutorials can offer a wealth of benefits that reading-up on a topic cannot.

Where do you start in your search for the right enrichment option?

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A Seven-Item Checklist for Measurable Marketing in the Digital Age

In this MarketingProfs article, Grant Johnson, CEO, Johnson Direct, shares a checklist to help you create your next digital marketing masterpiece.

Johnson says “digital thrives on data; it can be measured and tested, and we can learn something from each campaign that we successfully complete, offering hope for ever-improving results as we move forward onto our next marketing/communication effort.”

Keep this seven-item checklist handy as a trusted guide for your digital marketing campaigns.

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Media Usage in Today’s World (infographics)

Where do you find your customers? How do you attract the right customers in today’s  media setting?

Lately, I’ve been asking friends and family this question: “What do you watch on TV these days?” I’m less interested in what they’re watching, but how they’re watching. I think it’s an interesting question as an informal generational study. My 30-something friends and I still comfortably have feet in both traditional TV and digital streaming. But, if you were to ask my 80-something grandparents or my college-aged cousins the same question, they would have very different answers. I ask them these questions because a lot of information has been published lately on how different age groups participate in media and we, as marketers, are noticing and acting on this knowledge bank. This chart demonstrates media use by age bracket. Continue reading

DESTINATION: Brand Loyalty (Infographic by Johnson Direct)

The journey to brand loyalty can be a bumpy ride when you’re aiming for the universe rather than individual galaxies.  Yet the journey is integral, because it can propel you to unexplored and unprecedented levels of success.

Branding differentiates your business and products/services and makes prospects and customers remember you and stay loyal to you.  It’s more than getting your target market to choose you over your competition; it’s getting your prospects to see you as the only one that can provide a solution to their quality challenges.

So why remain tethered to earth when you can soar through an integrated campaign with one powerful and propulsive unifying message?  That message is designed to differentiate you and define you: where quality soars to the next level … the sky’s the limit!

3, 2, 1, click!

Destination Brand Loyalty

View: Destination- Brand Loyalty Infographic by Johnson Direct

MONDAY DESIGN FUN – Ghostly Calls to Action

There are just some things you don’t put much thought into. But writing a strong, relevant call-to-action (CTA) should not one of those things. Today’s marketer must understand that a dreary direct-response call-to-action can bring on an untimely death to any campaign.

But be warned: The same effort that goes into conjuring up the liveliest of calls-to-action needs to be put into its design and position as well.

What placement will draw the most attention to your CTA? How should it look to captivate the audience and get them to ACT?

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