Direct Branding Delivers Ongoing Results
for Omaha Steaks

The Client

Omaha Steaks

The Challenge

One of the world’s leading gourmet food brands had launched new branding guidelines that it needed to apply across all of its materials. The company does extensive direct marketing and testing and was struggling with how to achieve brand alignment, while maximizing direct marketing effectiveness. The company turned to Johnson Direct to help deliver stronger results.

The Solutions

We are using our Direct Branding™ approach as we conduct ongoing direct mail testing. We began by examining the previous year’s control piece as well as the company’s new branding guidelines. We combined the brand essential design elements with proven direct marketing techniques to create a new piece. On a regular basis, we are continuing to test and perfect the design to achieve continuous improvement.

The Results

In one of the first months of the program, we were able to boost the average order size by 7 percent. We are continuing to work with Omaha Steaks to track and measure the program’s success.

The Tactics

• Direct Branding™
  
• Consulting
  
• Direct Mail Strategy, Design & Production

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Work Samples

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