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Big Fat Marketing Blog’s Grant Johnson Hits the BBC

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Direct marketing consultant and Big Fat Marketing Blog contributor Grant Johnson was interviewed by BBC World Service’s “World Have Your Say” radio show on Monday about his thoughts on the Susan Boyle phenomenon.

To hear the podcast, go to iTunes or click here www.bbc.co.uk/podcasts/series/whys/

To read Grant’s blog post about Boyle, click here: bigfatmarketingblog.com/2009/04/16/susan-boyle-youtube-sensation/

To read what Grant says marketers can learn from the phenomenon, click here:
chiefmarketer.com/disciplines/online/0429-marketing-success-ecommunication/index.html

Advertising Icon Dick Wilson Dies

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Dick Wilson, the quirky Mr. Whipple “Charmin Guy” has died. When I think about those commercials, I think of simpler times and my youth. Back then, cable was not an option nor was the internet.

I have to wonder if he would have “cut through the clutter” today. I remember going into the store and “squeezing the Charmin” after seeing the commercials. Rest in peace.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

“Word of Mouth” Marketing is Expensive!

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Perhaps it’s just me, but I find it very ironic that the  “word of mouth” marketing spend will top $1 billion dollars in 2007. It’s the largest growth sector in marketing services. Silly me, I always thought me telling someone else about a great product, service, company or individual was free.

If you have the time and/or ambition, I would love your views.

If I like what you write, I will post it … and you can pay me!

 

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750