I had the pleasure of hearing a presentation by Mark Rodgers earlier this year at a breakfast meeting. Mark is a principal partner of the Peak Performance Business Group, which helps clients accelerate their sales, marketing and management efforts, achieving astonishing results. He works with a lot of Harley-Davidson dealerships across the country. I just got around to reading the book he was pitching, “Accelerate The Sale, Kick-Start Your Personal Selling Style To Close More Sales, Faster.”
My husband and I were fortunate to be a part of an outstanding awards dinner event recently for The Boys and Girls Club of Milwaukee. Many scholarships were handed out to truly deserving young men and women who have overcame great obstacles. My favorite portion of the evening was a video of kids answering questions like: “Why should people help other people?,” “What advice has been given to you?,” and “What do you want to be when you grow up?” What I heard in response was inspirational. Continue reading
It’s easy to draw parallels between our lives and the industry you work in, especially when you are looking for it. Additionally, the longer you work within a trade, the closer you feel; I feel the pulse. Well, at least a murmur every now and then. Everybody evaluates their career and in turn begins to ponder the lifespan of their industry as well. To remain good at what I do, I constantly watch for emerging trends within Web Design and Development. This got me to thinking: If my field moves this fast, then how old is it actually? Imagine dog years, except for online communication. Ok so its old, big deal, nothing to write about. But, like a person, has it matured? It might be a stretch, but some of the research Erik Erikson has done on the stages of healthy human development might also relate to the web experience. Let’s take a look at the 8 stages of maturity:
I’ve had the Jim Collins business classic “Good to Great” on my to-read list for a few years now, so when I heard Collins and co-author, Morten T. Hansen, came out with a sequel I read it instead. “Great by Choice” was both inspiring and surprising…with applicable lessons for marketers.
“Content marketing” is a hot term right now. Most marketers have accepted the fact that customers would rather seek out information about a brand rather than be bombarded by self-serving messages. The question is how can we make the most of this shift and optimize the content we are disseminating, while at the same time, achieve bottom-line marketing objectives?
