Happy birthday to LinkedIn, which celebrated its ten year anniversary this past week! Since its inception, LinkedIn’s been considered first-rate for professional social networking and using the site effectively can have incredible results. As business professionals, we spend significant time on our personal profiles. But, just as much effort should be put into your organization’s LinkedIn Company Page and its status updates.
Forty six percent of LinkedIn audiences are following current industry discussions and forty three percent are learning about companies. Does your business have its piece of the LinkedIn pie?
Here’s what you should consider when evaluating your Company Page: