4 Steps to an Improved Company Profile on LinkedIn

linkedin infographic

Happy birthday to LinkedIn, which celebrated its ten year anniversary this past week! Since its inception, LinkedIn’s been considered first-rate for professional social networking and using the site effectively can have incredible results.  As business professionals, we spend significant time on our personal profiles. But, just as much effort should be put into your organization’s LinkedIn Company Page and its status updates.

Forty six percent of LinkedIn audiences are following current industry discussions and forty three percent are learning about companies. Does your business have its piece of the LinkedIn pie?

Here’s what you should consider when evaluating your Company Page:


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Nonprofits and Emerging Media: 5 Top Tips






hand in hand

Chief Marketer recently published “Nonprofits and Emerging Media: 5 Top Tips” by Grant Johnson, Johnson Direct.

When a nonprofit considers the best way to maximize social and mobile media, it’s important to understand that while these channels are great at establishing dialogue and credibility, and for keeping the nonprofit’s audience current, they aren’t always the best at converting those segments into givers.
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toolbox-inhandWith the help of Johnson Direct (JD), RBP Chemical Technology recently launched a web-based tool to support its sales force and provide a higher level of service for its customers.

The proprietary, custom-developed product-selector tool, called RBP ToolBox, was created specifically to serve RBP Chemical’s printing and electronics customers online. Designed and built by JD, the online application is available to the general public at www.RBPToolBox.com, however some product data is available only to registered users. Tested in the field by RBP sales personnel and customers, RBPToolBox.com is easily accessible online for users in the office, on the plant floor or on the road whether they are using a tablet, laptop or desktop computer. Find out how its working to improve sales and service for RBP customers.

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What You Can Expect from an Email Marketing Audit

How important is an email marketing audit to the success of your emarketing initiatives?

Very — if you’re looking to continuously improve and enhance your email marketing results. An audit can help you evaluate your email strategies, opt-in process, content and messaging, design, platform, frequency, analytics and many other aspects. A thorough look at how your competitors are utilizing email marketing to boost their marketshare is also a great benefit.

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