2013 Email Evolution Conference Discount

Because Grant Johnson is an EEC13 speaker, Johnson Direct is authorized to give you a special discount price for this idea-stimulating conference. Now’s the time to register — and save — for the 2013 Email Evolution Conference, Wednesday, February 6th – Friday, February 8th, at the Fontainebleau Hotel, Miami Beach, FL.

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Email Won’t be Pigeonholed! Email’s Versatile Role in the Marketing Mix

Email Won't be Pigeonholed

Simply too adaptable to limit to one purpose or application, email marketing should be an important part of the mix of channels you use to help nurture prospect leads and further engage and retain your customers. Email can play a significant role as a component of specific campaigns and as a tool for ongoing communications with target audiences, cultivating relationships with meaningful content delivered on a regular basis. Read on to be inspired by real world applications and a web integration test you can put into action today.

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A Business Perspective on Responsive Website Design

JD RWD mockup

By 2014, mobile internet will likely take over desktop internet usage. Already, more than one half of all local searches are done on mobile devices. We’re spending 2.7 hours every day on our smart phones and tablets and this statistic will only grow as our devices become more and more internet-friendly.

So, what’s the problem? Businesses are struggling to publish websites that offer easy reading and navigation across the range of devices used by their audiences. These businesses are losing leads, sales, referrals and credibility for every frustrated user who abandons their unresponsive site.

If your organization’s website is not designed to be responsive to provide the optimal viewing experience across the devices your visitors are using, how can you fix this problem?

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