While Flash (a vector-based graphic presentation that can present things in a continuous movie format) isn’t a search engine friendly web design choice, it is a method for drawing attention to information. Our web designers recognize strategic opportunities for Flash use, when its use will purposefully persuade the audience to act and get us closer to meeting the site’s objectives.
Milwaukee Electric Tool uses Flash in the same way …
… drawing attention to new products, offers or content that is fresh and meaningful to its serious tool users. Johnson Direct recently partnered with Milwaukee Electric Tool to launch a number of new Flash components:
A new micro site launched October 28 to promote its Sawzall-branded tools, blades and Test Team. The “walk around” Flash piece features 8 Sawzall products. Whether you choose to have the entire piece auto-play or you decide to interact with it, you’ll find information, photos and videos that promote the benefits for each product’s key features.
See it at www.sawzall.com.
2. New Products & Offers
About twice a month, Milwaukee Electric Tool updates its special promotions. Johnson Direct calls attention to these attractive offers with a Flash piece that enables the visitor to navigate through the promo selections (3 to 6 tabs) and click through to see a bit more detail. To redeem an offer, the visitor simply downloads the offer’s PDF form.
Check out the latest promo: http://www.milwaukeetool.com/NewProductsAndOffers.aspx
3. Test & Measurement
Milwaukee Electric Tool’s website is undergoing constant enhancements including the launch of an entire category for its Test & Measurement products. Launched November 1, the T&M category features a Flash piece that highlights 10 of its hottest products.
Give it a look: http://www.milwaukeetool.com/SubCategorySpotlight.aspx?CategoryName=Test+And+Measurement
Measure Visitor Usage of Flash
Each of these Flash components is tied directly to a web analytics system. We can see how visitors interact with the Flash presentations, where they click and much more. Because these Flash pieces are supplementing HTML content, Flash-haters and no-nonsense visitors aren’t put-off because they can simply choose to bypass them. However, what Milwaukee Tool has found is that even its practical, all-business website users enjoy interacting with the benefit-driven, user-friendly Flash pieces.
You can partner with Johnson Direct, too!
We’ll help you integrate interactivity into your website strategically and sensibly. Our web team creates websites that achieve serious business and marketing objectives. These sites perform beyond expectations, and look great. Contact the Johnson Direct eMarketing Team today!
Denise B. Hearden