Every month the pros at Johnson Direct deliver to your in-box news, tips and case studies designed to help you market smarter. The October, 2008 issue is no different. You CAN make a powerful impact in a recession. Read the latest issue and be prepared to be energized.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
BtoB magazine included me in a recent piece about the demand for great measurable marketing agencies and some of the trends that are occurring due to the recession we are in. As budgets tighten, measurement will be crucial to all marketing efforts and those that are positioned well will prosper. I’d love your input….
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Looking for marketing insights? I’m happy to introduce you to The Big Fat Marketing Blog, where, yours truly, is one of their columnists. Check it out!
I hope you find the time to interact there (and here) with me and people much more insightful than me.
Here’s to your increased ROI!
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
Taking about results is great, but showing them through case studies is much better. Check out a recent piece that Direct Magazine featured in its October 2008 issue for more details.
I hope to see you at the DMA conference in Las Vegas next week.
Grant A. Johnson
Johnson Direct LLC
1-800-710-2750
In this month’s issue of Johnson Direct’s eTips newsletter, readers will discover nine simple, effective ways to maximize their media coverage. Harnessing the incredible, and measurable, power of PR takes a proactive, persistent approach. But the effort is well worth it! Read more.
Here’s an excerpt: You put together a news release to tout the benefits of your company’s innovative new product and sent it out. As a result, you received a few mentions in the trade magazines that cover your industry. But you were hoping for better coverage…a cover story or at least a more prominent feature. At the same time, your competitors seem to get more than their share of coverage. How can you elevate your position with the media and increase the value associated with your efforts?
A well-planned, strategic public relations program can help you boost your company’s image so the next time your prospects are considering a purchase, you’ll be top of mind. It also can be used to generate leads and sell products, educate prospective customers, support your brand or influence opinion. Public relations is one of the most cost-effective tools for educating and influencing customers and potential customers. And, when measured and integrated with other tactics, it can be even more powerful.
So what is public relations anyway? Is it a news release announcing a new product? Is it a press conference or special event for customers at a trade show? Is it an interview on the evening news? Or is it your company video on YouTube? It can be all of these things and much more.
Employ these nine simple techniques and take control of your PR efforts. Read more.
