Here are a few simple facts you probably already know:
- A new product launch deserves media attention.
- A well planned, developed and executed product launch will generate positive, buzzworthy press within your industry.
- A proactive PR campaign can generate 25% more sales leads for a new product launch.
What you might not realize is that PR is likely the glue that holds together your entire multichannel product launch campaign. Here’s what you need to know before embarking on your next new product launch campaign.
If you’re looking to contribute your web development and creative skills toward marketing solutions that are visually compelling, message-relevant and meticulously measurable … take a closer look at this career opportunity!
Position Description: Front End Developer/Interactive Designer
To apply, email us your resume, work samples (online portfolio), cover letter and salary requirements.
For whatever reason, I have been thinking a lot about fairy tales lately. Perhaps, it has a lot to do with the amount of meetings I’ve been in recently and hearing about how the Direct Branding process we employ has helped so many of our clients get unbelievable results. It’s almost as if it’s too good to be true. Continue reading
What threats are insurance marketers facing this year? How can insurance companies gain ground quickly? What does marketing that’s measurable mean to an insurance executive? In “Insurance Insights, 2 minutes with Insurance Marketer, Grant A. Johnson” you’ll discover the answers to these hard-hitting questions. Continue reading