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Pack a Punch in Your New Product Launch
5 Strategies for New Product Success

Developing a new product is a costly endeavor; therefore, failing to plan for its launch is money down the drain. Launch should be treated as a separate phase of the new product development process with ample time and resources devoted to the launch campaign. New products are usually faced with fierce competition and a high rate of failure. Ensuring your product launch is successful means planning ahead – way ahead.

In Pack a Punch, you'll read about five essential strategies to planning and executing a successful product launch. By following these Direct Branding™ techiques, you'll knock-out a measurable launch that's sure to win over your prospects as well as your internal constituents.

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CLIENT TESTIMONIAL

“Johnson Direct’s unique approach to new product launch is helping Acme make a name in the power supply market. Their integrated, multi-channel strategy has provided us with the necessary exposure for effectively reaching our target audiences. Today, there’s increasing pressure to demonstrate a return on investment for marketing efforts – Johnson Direct helps us do this by building metrics into every element of the campaign. Launching our new DM Series DIN Rail DC power supply has been an exciting and rewarding experience, thanks to Johnson Direct.”

Cindy Pantle
Marketing Communications Manager
Acme Electric

CASE STUDY: Find out how to apply our valuable product launch strategies by reading about Acme Electric's recent launch.

Happy Holidays from Johnson Direct

From everyone at Johnson Direct, we would like to wish you and your families a safe and happy holiday season. Our success from the last year couldn’t have come true without each and every one of you. We appreciate your business in ’08 and look forward to accomplishing great things with you in ’09.

Talk to you next year!

COMING UP IN OUR NEXT ISSUE

How to Deal with Tight-Fisted Marketing Budgeters

Yes, you read the headline correctly! It is about time we addressed this problem, especially in light of the current economy and the fact that marketing budgets are shrinking by the day (hours?).You’ve likely heard the following; they’re some of the most common gripes voiced by executives just before dropping the budget-slashing bombshell:

"Our response rates (sales) are down, so the marketing budget is being cut. Get your response rates (sales) back to where they should be and we'll talk."

"No, we can't afford to make that offer!" (Or, worse yet "We can't make any offers.")

"We don't need to test. Our marketing strategy is working just fine."

When your fresh marketing ideas are turned down by nay-sayers or provincial politics, don’t feel defeated. Instead, stay tuned for our January issue to learn how to adjust your game plan to create a win-win for the entire organization.