Home | Speakers | Free Tips | JD Blog | News | YouTube Video

FROM CONFUSED TO POLISHED
Super Products suffered from a disorganized brand identity. Direct Branding™ breathed new life into its image and the results "exceeded expectations."

Walk through a real-world example of how Direct Branding creates bottom-line boosting results. This brief Power Point uses a recent case study as your guide. By the end of this short journey, you’ll

• See how Direct Branding can turn a complex, disorganized brand identity into a highly refined, enduring one.

• Witness the application of a renovated brand to a variety of marketing tools including trade show banners, direct mail and space ads, creating consistency and sophistication across all media. 

• Discover how we employ Direct Branding to deliver ongoing value – that’s measurable  – and how it leads to answers, enhancements and fresh ideas that will give you an edge.

The pay-off: you'll learn about a proven process that delivers the knowledge you need to ensure your marketing endeavors reap ever-improving results. Click here to get started.

CLIENT TESTIMONIAL

“Johnson Direct rolled up their sleeves to partner with us and rapidly learn about Super Products, our three diverse products and their respective markets. They dug in to gain an in-depth understanding of our equipment and the challenges and opportunities that we face. The marketing audit and plan that they developed for us exceeded my expectations. With their knowledgebase, experience and focus on continuous improvement, we are fortunate to continue our partnership in implementing our plan with the Johnson Direct team.”

Mike Vanden Heuvel
President
Super Products

CASE STUDY: Find out how rebranding pumped up the image and sales for this industrial vacuum innovator.

NEW! Special 5-Part Series on New Media

In this special feature, we’ll share with you 5 new things that you should immediately incorporate into your ’09 budget … and guess what!? All of them are FREE!

Each month we’ll feature 3 quick tips to help you get started.

PART FOUR: YOUTUBE

In the last few issues we've been exploring different social media marketing options; today’s issue is no different. In the state of our economy we must be innovative, creative and resourceful when spending our marketing dollars. We have learned over the last few issues that social media marketing is little to no cost, yet if done right can bring lucrative results.

In this issue we will explore YouTube. It’s likely that when you think about social media marketing, you immediately think of Facebook, Twitter and MySpace. However, don’t forget about the video option that YouTube provides. The great thing about YouTube is that it has over 258 million registered users.

To help you understand the value of YouTube consider the following statistics:

• In March 2008 there were 78.3 million videos uploaded
• Its growing at approximately 20 percent every month
• In one day there is often more than 150,000 videos uploaded
• In July of 2008 there were over 5 billion videos viewed on YouTube
• Over 75% of the U.S. Internet audience views online videos
• This accounts for 558 million hours of online video watching on a monthly basis
• YouTube alone has over 258 million registered users, 50% of them visit weekly if not more

Are you seeing value yet? Of course you are. We all know that we must be innovative and creative with our marketing techniques and initiatives, so if we are not using YouTube, are we missing out? The short answer is yes.

How can you use YouTube to market your products or services? Consider three basic types of videos to use on YouTube:

1. Informational videos
This is an engaging way to connect with the story of your company/product and thus, generate interest. What about an entertaining video showcasing your products? How about sharing a podcast that is entertaining and informative?

Check out how Rosalie Manor used YouTube to spread the word about the hundreds of lives their non-profit agency serves each year with its innovative and compassionate programs.

We're completely mad about measurable marketing here at JD, and we developed a short video last year to give prospects and clients a glimpse of our methods. You'll find this video on our website, blog and of course, YouTube.

2. Educational videos 
How-to instructional videos demonstrate the importance of your company/product. A lot of people come to YouTube wanting to learn something. They might search ‘how to change your oil’, for example. So if you sell auto parts, you might put together a tutorial how to change your oil. Could you put together a how-to video? Remember value and interaction are key when it comes to using social media to market effectively. Kraft Foods does an exceptional job of this on their Kraft Cooking Channel.        

3. Entertainment videos
The success of YouTube confirms what we already know – people like to be entertained. Show your company’s creative and unique side. Have fun with it.  

One final thought: how did you learn about YouTube? It would be safe to assume you, like so many others, probably received an email with a YouTube link and note saying "you gotta see this!" If nothing else, YouTube is viral marketing at its finest.

COMING UP IN OUR NEXT ISSUE

ARE YOU A DIRECT BRANDER?

Calling all Direct Branders! Calling all Direct Branders! If you looked to your left and right wondering whether you should stand-up and be accounted for as a Direct Brander, you’re not alone. Many Direct Branders today don’t even recognize this “new” category for marketers.

Next month, we'll reveal a Direct Brander's job description, interesting trends in ad and marketing, and how the economy is playing a role in a shift toward measurable marketing. You'll also learn how traditional marketers are borrowing from direct marketers to create more effective campaigns. Some are even abandoning their age-old media campaigns to target, track and measure!

Stay tuned ... we promise it will be worth the wait!