	Home \| Speakers \| Free Tips \| JD Blog \| News \| YouTube Video

November 25, 2008
Forward To A Friend

» Engage, Entertain, Elevate
» Featuring Your Video!
» Fairytale Marketing "Hits the Shelves"
» Quick (Measurable) Tip
» You Asked for It!
» New Office Space Reveal
» Next Month: New Product to Launch? Pack a Punch with these tips!

INTRODUCING
Fairytale Marketing

On October 31st, Grant Johnson's new book, Fairytale Marketing "hit the shelves."

We’re so convinced you’ll find this business marketing fable a valuable chart on the road to ROI-based marketing that, if you order by December 31st you’ll receive FREE Grant’s companion book, 99 (plus one for good measure), bright, measurable marketing ideas.*

» Order your copy now!

*Offer limited to the first 250 responses. Shipping in US only.

28. Make websites the core of your measurable marketing campaigns:
There may be no easier way to measure response than by having a microsite or specific product website that you can drive customers to for more information, special offers, etc.

YOU ASKED FOR IT!
You want marketing tips and advice you can absorb quicky and apply today ... We heard you and we're giving it to you!

Follow these links to insights - all published in October - from JD on a variety of hot and timely topics:

DMNews Essential Guide on Email Marketing
Get it right: Expert advice on email copy - PAGE 30

BtoB Magazine
Direct hit? How the downturn is driving more agency clients to direct marketing

eCentric
Engage, Entertain, Elevate: Use Online Video to Your Advantage

Chief Marketer
Clear and Simple Copywriting for All Ages: Is Your Communication Kid-Like?

DIRECT Magazine
Microsite Delivers Big

DIRECT Magazine
All Mixed Up | Tips on choosing right media for multichannel campaigns

Engage, Entertain, Elevate:
Use Online Video to Your Advantage

It's easy to lose track of time while watching your favorite classic "Saturday Night Live" skits, one after another, not on DVD but on Hulu.com. Use random keywords to search for clips on YouTube and you never know what you might come across. Online video is engaging, entertaining and can elevate your brand and awareness to new levels ... if you know how to make it happen.

Learn about trends and find some great tips for creating a leading role, or at least a really good supporting role, for online video in your 2009 marketing skit. Read more …

As seen in the eCentric enewsletter and online at ChiefMarketer.com.

Featuring YOUR Video!

In the October issue, we invited you to submit an example of how your company is using video online. We received a lot of great online video – thank you!

Choosing the following video to be featured in this issue was unanimous … it is a very special video from an organization near and dear to our hearts here at Johnson Direct – Rosalie Manor Community & Family Services.

Debuted at Rosalie Manor’s Centennial Celebration on October 30, 2008, supporters and community leaders were touched by the message and the organization’s dedication to their mission.

Play it now.

The organization will utilize the video during critical fund development meetings, as a media and community relations tool, and viral marketing asset. The video is featured at www.RosalieManor.org/dvd and within its abstinence focused microsite, www.ACryingShame.info.

WHAT MAY BE NEW TO YOU!

The Big Reveal

Take a guided tour of our new space now!

1:30 video: please allow a moment to download.

COMING UP IN OUR NEXT ISSUE

Pack a Punch in Your New Product Launch

Do you have a new product launch on the horizon? Launching a new product is an exciting and apprehensive time for a company. You’re eager to get the product to market and in the hands of satisfied buyers, yet you realize you typically only have one chance to get it right. Planning for a successful product launch starts months in advance, with careful consideration given to every aspect of the campaign, including how you will track, measure, and analyze results.

To ensure your new product launches with a bang and not a bust, stay tuned to the December issue. Get tips for planning and executing an integrated multi-channel marketing campaign that will guarantee measurable success for your new product launch!

Stay tuned!