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B2B Advertising Campaign

Mix Online & Print Media for Maximum Exposure

Restaurant.com provides incentive and loyalty solutions that help businesses motivate behavior, reward performance, engage new customers and improve customer retention through its gift certificate program. To generate interest in its solutions and programs from business prospects, Restaurant.com reserved Johnson Direct’s advertising strategy and creative services to develop a new business to business campaign. The multichannel program involving a series of print ads, banner ads in varying formats and sizes, email campaigns and specialized e-messages is currently running within trade publications and online outlets such as Incentive magazine, LinkedIn, Promo magazine and Chief Marketer. The ad’s offers and calls-to-action drive prospects to a dedicated and customized landing page that features the same campaign theme — The Choice is Simple — and key messages.