THE CLIENT
GE Healthcare

Provides services in medical imaging and information technologies, medical diagnostics, patient monitoring systems, disease research, drug discovery and biopharmaceutical manufacturing technologies

THE PROJECT
GE Healthcare was looking for a unique way to package the information sent to hospitals regarding their PACS image management system.

Johnson Direct recommended the use of a 6x9 padded outer envelope, letter, reply card, and CD to stand out and lift results.

SERVICES USED
• Consulting
• Direct Mail